Publicity is the call for films off late. More the publicity, more the chances of bringing people to theaters.
Even though the Bollywood trend of promoting films is catching up down south too, there are certain exceptions for stars such as Superstar Rajinikanth and Power star Pawan Kalyan. While Rajini caters to both Tamil and Telugu film industry’s respectively, Pawan Kalyan is limited to Telugu Industry though his latest ‘Panjaa’ is set to release in Tamil too.
Both Rajini and Pawan lead a similar life when they are not donning the grease paint. This super reclusives of both the industry’s are hardly seen giving out interviews or promoting their films once they are done with the shoot unlike the aforementioned Bollywood stars.
One can only see Rajini and Pawan when their respective films have audio releases and apart from that the two heavy weights of south are hardly associated with interviews, TV shows,travelling cities to promote their films. Both the stars enjoy a demi-god status among their fans as they flock to theaters once their film releases. It is their names that draw fans to the theatres irrespective of whether they promote the film or not.
In a sense, not promoting a film is also a film promotion for Rajini and Pawan as to an extent it increases the curiosity of fans to wait and watch their heroes on screen rather than them being seen in one promotion activity or the other. Add to it, Rajini and Pawan not being socially such active when compared to other stars adds up to the cause. Considering the importance of film promotions now a days, it is very rare to see these two stars from southsave a lot of money for the producers as films budget for promotions are going up more than the films cost.
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