Pawan Kalyan Gabbar Singh Success Analysis

It has been 5 days since Pawan Kalyan Shruti Hassan Starrer Gabbar Singh has hit the theaters and from the day one it has been generating a completely positive talk and has been declared a blockbuster at the box office. It has been decade since the Power Star Pawan Kalyan has had such a huge hit. The only question that arises is what it that went right with this film and not with others?

• A complete Power Star performance. Unlike his previous movies released in the past decade (except for Jalsa), Pawan Kalyan was able to be himself in this movie. He gave the audience what they wanted and turned it into an absolute extravaganza with his awesome punch dialogues and trademark Pawan Kalyan histrionics.

• Music was definitely one of the strong points of this film. Devi Sri Prasad is composing music for Pawan Kalyan the second time after Jalsa and yet again he has proven his mettle. He has given some awesome dancing tracks for the movie which were translated into masterpieces on screen by Pawan Kalyan moves

• Director Harish Shankar was definitely an added advantage for the Power Star for bringing to him the correct story at the correct point of time. Though it was a remake of the famous Hindi film Dabangg, Harish made sure that the story was changed adequately to match the Telugu audience and bring out the power from the power star.

• Comedy. When it comes to comic timing, Pawan Kalyan is one of the lead actors with the finest comic timing in the Telugu film industry and many directors in the past failed to utilize this factor whereas, Director Harish Shankar being an ardent fan of Pawan Kalyan noticed this immediately and had ample amount of comic instances in the movie to bring out the comic side of power star and to keep the audiences entertained.

• Cast of the movie was also justified (except for one or two). Everyone had their part to play on screen and no artiste in the movie seemed a waste of screen space. The director seemed to have researched thoroughly on the strengths of the artiste and stuck to it to produce a beauty on screen.

• Marketing. For any movie to be a hit, as much as the story is good, the marketing of the movie has to be innovative and adequate for it to reach the masses. Full points to the producer on this. He seems to have learned his lesson post the disaster of Teen Maar. Innovative Marketing strategies like going to different places in the state on the day of audio release and correct utilization of social media platforms like Youtube to release the promos of the songs and the trailers just at the right time and creating a hype among the audience both online and offline, paid off and translated into a success for the movie.