It is now time to talk about records breaking and making. All that matters is the first day collections, number of theaters or openings in the film parlance, it is not the storyline, nor the acting potential, directional values, acting skills, technical acumen that matters. All come later if the film goes beyond second week.
Tollywood is abuzz with records. Who created what and who broke what? Pokiri created record in many ways. The next genre movies had only that film in mind, How to break that record and Tollywood barred all to brace up the trend. Next came Magadheera, it erased the previous record and created its own. Now every aspect in film making moves around it.
Then dubbing movies spree came as a big jolt to Tollywood and its top brass.
Dukudu and Mahesh Babu came like a whiff of fresh air and Tollywood did not miss a second to blow the trumpet and drum up all its available instruments. Records of collections day wise overseas collections were flashed adding pep to the hype.
Now comes Oosaravilli and the festive spirit is adding up to its pre-release publicity, Nothing wrong. But again its all about the expected collections, the number of theatres being released breaking the earlier records and so on.
As of now, it is Oosaravilli, next there are other pictures in the queue to inflate the number of theatres and the box office collections giving scant respect to the content and technical skills.
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