Geetha arts using Bunny craze for Chaitanya

Stylish Allu Arjun became Mallu Arjun for Mallu audience. Competing with native Malayalam heroes, Bunny and Geetha Arts have developed their own image in Kerala. Off late the release of Arya 2 and Badrinath proved sensational in Malluwood crossing one crore collections. Now, Allu Aravind has cleverly planned to dub their hit Telugu flick 100% love into Malayalam and earn more profits. Obviously the brand image of director Sukumar with Arya 2 craze followed by name of Allu Arjun to be posted as Presenter of 100% love, the complex subject and simple youthful narration might strike chord with Kerala audience. So, Geetha Arts is still busy counting the currencies for 100% love.