We have seen the audios of many movies of recent times, including the audios of some of the top heroes have been sold out just for a maximum of around 50 lakhs. Surprisingly, Ram Charan's 'Rachcha' movie's audio rights were bagged by Aditya Music by paying Rs. 1 crore. How this feat has been possible? As per the trade sources and cine analysts, following reasons responsible for this huge audio business of the movie.
* Ram Charan's previous three movies were proved to be musical hits like, 'Chirutha', 'Magadheera' and 'Orange'.
* If the heroes are good dancers, naturally, more number of audio sales are expected than the audios of other heroes.
* 'Rachcha' title song has been a massive hit.
* Manisharma has composed the music.
* The music company is of the opinion that even if the movie couldn't do well with the audience, their investments would be back as the similar thing was done to 'Orange' movie.
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However, despite all the care taken, Racha title song was leaked on the net. Within minutes it has gone viral and is being circulated through social networking websites, emails and other public forums. It is the high quality version which is as good as an Audio CD rip.
First things first, the song is energetic and peppy. It would be liked by the masses instantly and would raise hopes in the fans. They will expect superb dances from Charan in this song. "He is the Mr. Tees Maar Khan Racha..." goes the song with thumping beats being the USP of it. There is also a teenmaar bit in the middle. Mani Sharma who has been out of form for so long seems like he has found his lost touch with Racha.